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Pavan approached me, needing support with setting up their email and general email strategy approach. At the time they were using MailChimp, but were not seeing ROI from their mailing list, and were concerned that their email automation was not firing correctly. So I supported their move to Klaviyo and launched all of their new email automation.
I supported Pavan in setting up Klaviyo. Presented a full email strategy for broadcast/campaign emails, as well as a plan for all email automation. After approving the strategy, I have continued to support them with the design, build and delivery of all their emails through Klaviyo, optimising for ROI.
Email Marketing,Content Marketing,Copywriting
Beauty
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This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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