
I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
First lead digital marketer hire, tasked with providing digital marketing strategy to help the company grow. Below were the processes and steps I went through.
I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
Paid Ads,CRO,Email Marketing,SEO,Other
Beauty
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
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Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
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