I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels. 

I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate. 

I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.


The Challenge

The Process

First lead digital marketer hire, tasked with providing digital marketing strategy to help the company grow. Below were the processes and steps I went through.


  1. Persona building and customer journey roadmap development
  2. Audit all existing digital marketing channels
  3. Provide overall digital marketing strategy (proposal document)
  4. Manage and optimize SEM and create CRO proposal
  5. Create lead nurturing programs through new marketing automation tool 

The Solution

I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels. 

I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate. 

I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.


Skills Used

Paid Ads,CRO,Email Marketing,SEO,Other

Industry

Beauty

Results by the numbers

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