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I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
First lead digital marketer hire, tasked with providing digital marketing strategy to help the company grow. Below were the processes and steps I went through.
I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
Paid Ads,CRO,Email Marketing,SEO,Other
Beauty
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
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