I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
expert
First lead digital marketer hire, tasked with providing digital marketing strategy to help the company grow. Below were the processes and steps I went through.
I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
Paid Ads,CRO,Email Marketing,SEO,Other
Beauty
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Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.