I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
expert
First lead digital marketer hire, tasked with providing digital marketing strategy to help the company grow. Below were the processes and steps I went through.
I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.
I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.
I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.
Paid Ads,CRO,Email Marketing,SEO,Other
Beauty
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.