No prior good marketing. The company spent too much and did everything wrong. We had to completely start from scratch and undo what they did using a more authentic approach.
Using the influencer search engine software, we identified over 90 influencers in the US and selected the 10 most relevant ones. They were each sent a package, their payment, and posted the very next day with their pets.
EMV: $19k
Marketing Strategy,Marketing Strategy
Style & Fashion
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