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In a course of 5.5 years of business based relations I have succeeded to accompany the 20 representatives call-center to grow into a 250 representatives call center and becoming on of the fastest growing business activity of the phoenix insurance company.
Expanding online selling activity and ROI of 20 representatives call center selling elementary insurance products as a new stream of income for the biggest insurance company in Israel
Understanding the products their target audience and competitors. Building Strategy, Planning, Setting-up and executing Search Campaigns, Social strategy Content Strategy, Measurement architecture of all the funnel online and offline executing hands on delivery and coordinating a team of 15 professionals delivering SEM, SEO, ANALYTICS, SOCIAL, CONTENT MARKETING, MARKETING AUTOMATION, LANDING PAGES OPTIMISATION, LANDING PAGES AND WEBSITE DEVELOPMENT and CLIENT SUCCESS .
In a course of 5.5 years of business based relations I have succeeded to accompany the 20 representatives call-center to grow into a 250 representatives call center and becoming on of the fastest growing business activity of the phoenix insurance company.
Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,CMO,CRO,Web Development,Content Marketing,Copywriting,Email Marketing,Other,Other,Social Media Management,Web Development
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Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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