
In a course of 5.5 years of business based relations I have succeeded to accompany the 20 representatives call-center to grow into a 250 representatives call center and becoming on of the fastest growing business activity of the phoenix insurance company.
Expanding online selling activity and ROI of 20 representatives call center selling elementary insurance products as a new stream of income for the biggest insurance company in Israel
Understanding the products their target audience and competitors. Building Strategy, Planning, Setting-up and executing Search Campaigns, Social strategy Content Strategy, Measurement architecture of all the funnel online and offline executing hands on delivery and coordinating a team of 15 professionals delivering SEM, SEO, ANALYTICS, SOCIAL, CONTENT MARKETING, MARKETING AUTOMATION, LANDING PAGES OPTIMISATION, LANDING PAGES AND WEBSITE DEVELOPMENT and CLIENT SUCCESS .
In a course of 5.5 years of business based relations I have succeeded to accompany the 20 representatives call-center to grow into a 250 representatives call center and becoming on of the fastest growing business activity of the phoenix insurance company.
Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,CMO,CRO,Web Development,Content Marketing,Copywriting,Email Marketing,Other,Other,Social Media Management,Web Development
Finance
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

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