Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.

Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

Fuller Brush had trouble getting a positive ROAS from their marketing efforts.

Marketing wasn't efficient due to tracking issues and the website kept crashing.