BEAUTY/MAKEUP_COSMETICS_AND_PERFUMES

ROAS
US,GB,AU,CH,DE

The Challenge

Helped the brand scale to 60K+ monthly and achieve 4x ROAS.

The Process

Produced key influencer creative to push product to younger demographics through Snapchat and TikTok advertising.

The Solution

BEAUTY/MAKEUP_COSMETICS_AND_PERFUMES

Website
Skills Used

4

Industry

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Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


Challenges:

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  • Didn't have a consistent stream of new content
  • Always had an abundance of low-converting product categories that they wanted to push


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  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


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