Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.



0.5
CPL

Tomas R.

Mayple Vetted

expert

The Challenge

Prey ran a global B2B demand generation campaign to fuel their explosive growth. They had online advertising campaigns in market that weren´t generating a high volume of leads. Also, these leads were unqualified, and the sales team were trying to nurture leads who were not yet ready to buy.

The Process

Created a paid media strategy focused on lead generation, to get quality leads and with that sales. Collaborated with global sales team members and sales operations. Asked each one for information about why leads were being disqualified, and transformed the experiences of the sales team into insights.

Tactical updates were also made to campaign setup – We understood that we need to warm leads before they get an offer. Lead forms were tweaked, and targeting parameters were updated. In addition, there was an opportunity to further align ad copy and landing pages to drive conversion rates and quality.

The Solution

Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Electronics

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

NU Projects

Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.

Holy Butter

They are a new business so there was a lot we had to do from scratch.

0.83

CPL

Rentlife

Work with luxury real estate leasing teams in Chicago to drive leads and schedule tours online. Use any digital channel available to drive proven results and maintain strong KPIs.