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Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
Prey ran a global B2B demand generation campaign to fuel their explosive growth. They had online advertising campaigns in market that weren´t generating a high volume of leads. Also, these leads were unqualified, and the sales team were trying to nurture leads who were not yet ready to buy.
Created a paid media strategy focused on lead generation, to get quality leads and with that sales. Collaborated with global sales team members and sales operations. Asked each one for information about why leads were being disqualified, and transformed the experiences of the sales team into insights.
Tactical updates were also made to campaign setup – We understood that we need to warm leads before they get an offer. Lead forms were tweaked, and targeting parameters were updated. In addition, there was an opportunity to further align ad copy and landing pages to drive conversion rates and quality.
Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
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BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
Create a social media presence and online community to build brand awareness, trust and drive online sales.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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