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Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
Prey ran a global B2B demand generation campaign to fuel their explosive growth. They had online advertising campaigns in market that weren´t generating a high volume of leads. Also, these leads were unqualified, and the sales team were trying to nurture leads who were not yet ready to buy.
Created a paid media strategy focused on lead generation, to get quality leads and with that sales. Collaborated with global sales team members and sales operations. Asked each one for information about why leads were being disqualified, and transformed the experiences of the sales team into insights.
Tactical updates were also made to campaign setup – We understood that we need to warm leads before they get an offer. Lead forms were tweaked, and targeting parameters were updated. In addition, there was an opportunity to further align ad copy and landing pages to drive conversion rates and quality.
Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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