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Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
Prey ran a global B2B demand generation campaign to fuel their explosive growth. They had online advertising campaigns in market that weren´t generating a high volume of leads. Also, these leads were unqualified, and the sales team were trying to nurture leads who were not yet ready to buy.
Created a paid media strategy focused on lead generation, to get quality leads and with that sales. Collaborated with global sales team members and sales operations. Asked each one for information about why leads were being disqualified, and transformed the experiences of the sales team into insights.
Tactical updates were also made to campaign setup – We understood that we need to warm leads before they get an offer. Lead forms were tweaked, and targeting parameters were updated. In addition, there was an opportunity to further align ad copy and landing pages to drive conversion rates and quality.
Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.
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This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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