Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.



0.5
CPL

Tomas R.

Mayple Vetted

expert

The Challenge

Prey ran a global B2B demand generation campaign to fuel their explosive growth. They had online advertising campaigns in market that weren´t generating a high volume of leads. Also, these leads were unqualified, and the sales team were trying to nurture leads who were not yet ready to buy.

The Process

Created a paid media strategy focused on lead generation, to get quality leads and with that sales. Collaborated with global sales team members and sales operations. Asked each one for information about why leads were being disqualified, and transformed the experiences of the sales team into insights.

Tactical updates were also made to campaign setup – We understood that we need to warm leads before they get an offer. Lead forms were tweaked, and targeting parameters were updated. In addition, there was an opportunity to further align ad copy and landing pages to drive conversion rates and quality.

The Solution

Great quality leads came across campaigns, that were converted in sales (15% CR), through funnels from Facebook ads (Cold audience - Lowest cpc) to other platforms such as Linkedin and Google ads.



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Electronics

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

TROOP

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.

+20%

ROAS

GoSwitch

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.


Bounkit

The challenges with Bounkit were to bring a much more cohesive feel to their social media approach and provide content unity and consistency. Not being on location, we had to work hand in hand with the owners to ensure proper creative execution and representation of their physical location. Working with a luxury jewelry company, it was important to get traffic to their pages, and from there to their website where they could expand on their story and offering.

RootsTech

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.