When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
A national CBD company in the US focused on wholesaling CBD products to brick and mortar stores. But as the economic landscape shifted with COVID, so did the approach to how they sold their products.
This approach required a massive shift from their existing strategy within programmatic. A severing of the traditional lens through which they viewed digital advertising, and a shift into a full-funnel, data-driven approach to reaching, convincing, and converting new customers online.
Among those changes was a re-imagining of their core audience targets. By re-evaluating the consumers buying CBD online, we were able to segment and target several buckets of users with creatives designed specifically for their interests. We also utilized 1st party data to build custom lookalike audiences based on brand actions, and further used that data to heavily segment our retargeting audiences. These actions allowed us to build a full funnel approach to targeting through a variety of channels such as display, native, and pre-roll video
Incorporated developing channels, such as a social extended display. Allowing to serve social creatives in a display environment significantly increased ROAS relative to the standard display, allowing us to offset any ROAS dips from our large increase in spending.
In addition to a targeting shift, we adapted how to attribute sales in a full-funnel approach. Specifically, how we judged the performance of prospecting and retargeting audiences in driving sales and increasing revenue. Found quickly that a last-touch model was insufficient to gauge the performance of our prospecting ad groups designed to reach new users. So, decided to build a custom reporting suite designed to show the impact of prospecting groups on down-funnel conversions, opting to judge them on an any-touch model.
When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
Web Development
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.