Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
A national CBD company in the US focused on wholesaling CBD products to brick and mortar stores. But as the economic landscape shifted with COVID, so did the approach to how they sold their products.
This approach required a massive shift from their existing strategy within programmatic. A severing of the traditional lens through which they viewed digital advertising, and a shift into a full-funnel, data-driven approach to reaching, convincing, and converting new customers online.
Among those changes was a re-imagining of their core audience targets. By re-evaluating the consumers buying CBD online, we were able to segment and target several buckets of users with creatives designed specifically for their interests. We also utilized 1st party data to build custom lookalike audiences based on brand actions, and further used that data to heavily segment our retargeting audiences. These actions allowed us to build a full funnel approach to targeting through a variety of channels such as display, native, and pre-roll video
Incorporated developing channels, such as a social extended display. Allowing to serve social creatives in a display environment significantly increased ROAS relative to the standard display, allowing us to offset any ROAS dips from our large increase in spending.
In addition to a targeting shift, we adapted how to attribute sales in a full-funnel approach. Specifically, how we judged the performance of prospecting and retargeting audiences in driving sales and increasing revenue. Found quickly that a last-touch model was insufficient to gauge the performance of our prospecting ad groups designed to reach new users. So, decided to build a custom reporting suite designed to show the impact of prospecting groups on down-funnel conversions, opting to judge them on an any-touch model.
When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
Web Development
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
