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When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
A national CBD company in the US focused on wholesaling CBD products to brick and mortar stores. But as the economic landscape shifted with COVID, so did the approach to how they sold their products.
This approach required a massive shift from their existing strategy within programmatic. A severing of the traditional lens through which they viewed digital advertising, and a shift into a full-funnel, data-driven approach to reaching, convincing, and converting new customers online.
Among those changes was a re-imagining of their core audience targets. By re-evaluating the consumers buying CBD online, we were able to segment and target several buckets of users with creatives designed specifically for their interests. We also utilized 1st party data to build custom lookalike audiences based on brand actions, and further used that data to heavily segment our retargeting audiences. These actions allowed us to build a full funnel approach to targeting through a variety of channels such as display, native, and pre-roll video
Incorporated developing channels, such as a social extended display. Allowing to serve social creatives in a display environment significantly increased ROAS relative to the standard display, allowing us to offset any ROAS dips from our large increase in spending.
In addition to a targeting shift, we adapted how to attribute sales in a full-funnel approach. Specifically, how we judged the performance of prospecting and retargeting audiences in driving sales and increasing revenue. Found quickly that a last-touch model was insufficient to gauge the performance of our prospecting ad groups designed to reach new users. So, decided to build a custom reporting suite designed to show the impact of prospecting groups on down-funnel conversions, opting to judge them on an any-touch model.
When comparing performance after these changes were implemented to previous strategies we saw a 2x increase in revenue driven, and a nearly 2.5x increase in average order value from programmatic sales.
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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