Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
agency
Not enough downloads,
not enough subscriptions = no profit.
PumpUp was struggling to be profitable because they weren’t targeting the right audiences and didn’t have the right creative for their paid advertising. They had been using online advertising for a few years before working with us.
The problem? Their return on investment was always negative.
They even went with YouTube and Instagram influencers to try to gain visibility and credibility.
But they still failed to attract enough customers.
Our thorough market research showed us that PumpUp’s creative (photos and videos) were lacking in quality compared to its competitors. We also noticed that the targeting and audiences that were currently being utilized could be optimized for better results.
We always start by getting to know our audience and market.
We set up our retargeting customer’s journey formula which showed an ad to the people who saw our videos, or downloaded the app but did not purchase the monthly plan.
We then scaled through multiple audiences with our best ad creatives to countries in Europe, North America and Oceania.
Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
Paid Ads,Paid Ads,Branding,Branding,Branding
Sports, Outdoors & Fitness
Put your e-mail in and we'll arrange a consultation call for you
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.