$0.02

Cost per download




$55,000

Revenue




2,000,000

App downloads




100,000,000

Impressions


To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/

10
CPR

Dorian Reeves

Mayple Vetted

agency

The Challenge

Not enough downloads, 

not enough subscriptions = no profit.


PumpUp was struggling to be profitable because they weren’t targeting the right audiences and didn’t have the right creative for their paid advertising. They had been using online advertising for a few years before working with us.


The problem? Their return on investment was always negative.

They even went with YouTube and Instagram influencers to try to gain visibility and credibility.

But they still failed to attract enough customers.

The Process

Our thorough market research showed us that PumpUp’s creative (photos and videos) were lacking in quality compared to its competitors. We also noticed that the targeting and audiences that were currently being utilized could be optimized for better results.


We always start by getting to know our audience and market. 


We set up our retargeting customer’s journey formula which showed an ad to the people who saw our videos, or downloaded the app but did not purchase the monthly plan. 


We then scaled through multiple audiences with our best ad creatives to countries in Europe, North America and Oceania.

The Solution

$0.02

Cost per download




$55,000

Revenue




2,000,000

App downloads




100,000,000

Impressions


To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/

Skills Used

Paid Ads,Paid Ads,Branding,Branding,Branding

Industry

Sports, Outdoors & Fitness

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