
Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
Not enough downloads,
not enough subscriptions = no profit.
PumpUp was struggling to be profitable because they weren’t targeting the right audiences and didn’t have the right creative for their paid advertising. They had been using online advertising for a few years before working with us.
The problem? Their return on investment was always negative.
They even went with YouTube and Instagram influencers to try to gain visibility and credibility.
But they still failed to attract enough customers.
Our thorough market research showed us that PumpUp’s creative (photos and videos) were lacking in quality compared to its competitors. We also noticed that the targeting and audiences that were currently being utilized could be optimized for better results.
We always start by getting to know our audience and market.
We set up our retargeting customer’s journey formula which showed an ad to the people who saw our videos, or downloaded the app but did not purchase the monthly plan.
We then scaled through multiple audiences with our best ad creatives to countries in Europe, North America and Oceania.
Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
Paid Ads,Paid Ads,Branding,Branding,Branding
Sports, Outdoors & Fitness
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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