
Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
Not enough downloads,
not enough subscriptions = no profit.
PumpUp was struggling to be profitable because they weren’t targeting the right audiences and didn’t have the right creative for their paid advertising. They had been using online advertising for a few years before working with us.
The problem? Their return on investment was always negative.
They even went with YouTube and Instagram influencers to try to gain visibility and credibility.
But they still failed to attract enough customers.
Our thorough market research showed us that PumpUp’s creative (photos and videos) were lacking in quality compared to its competitors. We also noticed that the targeting and audiences that were currently being utilized could be optimized for better results.
We always start by getting to know our audience and market.
We set up our retargeting customer’s journey formula which showed an ad to the people who saw our videos, or downloaded the app but did not purchase the monthly plan.
We then scaled through multiple audiences with our best ad creatives to countries in Europe, North America and Oceania.
Cost per download
Revenue
App downloads
Impressions
To learn more, check out our case study here -> https://sh1ftdigital.com/pumpup-case-study/
Paid Ads,Paid Ads,Branding,Branding,Branding
Sports, Outdoors & Fitness
Put your e-mail in and we'll arrange a consultation call for you

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.