The Challenge

The Process

The Solution

Skills Used

Industry

Nonprofit & Government

Results by the numbers

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More Case Study

$300,000

Revenue

ConvertKit

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.


It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Nanook Agency

Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.

0.4

CPO

CQURE Academy

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

1

ROAS

Fuller Brush

Fuller Brush had trouble getting a positive ROAS from their marketing efforts.

Marketing wasn't efficient due to tracking issues and the website kept crashing.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.