They were looking to acquire new customers through better marketing.

They ran a few Facebook ads but never were consistent with the results of their marketing experience.

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

The company launched a new product and wanted to have marketing help because they had never ran paid ads before.