The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

the launch an opening of a high-end private club in a palace in Madrid prime real estate to an international audiences.

Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.