This is a meal prep business who focuses on delivering South Asian food all across Canada. Our big challenge was ranking them for keywords like "tiffin service", "halal meals", "Pakistani food" as they were very competitive keywords that many restaurants and meal prep companies already had a huge lead on.

We started with the low hanging fruit that nobody else was really looking at since this was going to give us that initial momentum and build trust with Google much faster.

Through some research we found that keywords like "home cooked meals *city name*" and "food delivery services Canada" had a decent volume attached to it with a relatively lower Keyword Difficulty score.

So we laid out a plan to go after these keywords so we can establish some authority in the space fairly fast.

We were able to do this according to plan. As a result, we then started going after our main priority of keywords we wanted to attract.