A 220% ROI in 6 months in sales from organic search.
An Increase in their Domain Authority by 23 points.
An Increase in their Keywords Ranked by 216.
An Increase in their search traffic by 1000 more visits a month.
An Increase in their traffic value of $475
Examples of New keywords on the first page:
"Tiffin service near me"
"Tiffin Service"
"Tiffin Service Brampton"
"Halal Meals"
"Halal Meal Delivery"
"Best Tiffin Service near me"
"Halal Meals Toronto"
This is a meal prep business who focuses on delivering South Asian food all across Canada. Our big challenge was ranking them for keywords like "tiffin service", "halal meals", "Pakistani food" as they were very competitive keywords that many restaurants and meal prep companies already had a huge lead on.
We started with the low hanging fruit that nobody else was really looking at since this was going to give us that initial momentum and build trust with Google much faster.
Through some research we found that keywords like "home cooked meals *city name*" and "food delivery services Canada" had a decent volume attached to it with a relatively lower Keyword Difficulty score.
So we laid out a plan to go after these keywords so we can establish some authority in the space fairly fast.
We were able to do this according to plan. As a result, we then started going after our main priority of keywords we wanted to attract.
A 220% ROI in 6 months in sales from organic search.
An Increase in their Domain Authority by 23 points.
An Increase in their Keywords Ranked by 216.
An Increase in their search traffic by 1000 more visits a month.
An Increase in their traffic value of $475
Examples of New keywords on the first page:
"Tiffin service near me"
"Tiffin Service"
"Tiffin Service Brampton"
"Halal Meals"
"Halal Meal Delivery"
"Best Tiffin Service near me"
"Halal Meals Toronto"
SEO
Food & Drink
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
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