Sadia's Tiffin Service Case Study

The Challenge

This is a meal prep business who focuses on delivering South Asian food all across Canada. Our big challenge was ranking them for keywords like "tiffin service", "halal meals", "Pakistani food" as they were very competitive keywords that many restaurants and meal prep companies already had a huge lead on.

The Process

We started with the low hanging fruit that nobody else was really looking at since this was going to give us that initial momentum and build trust with Google much faster.

Through some research we found that keywords like "home cooked meals *city name*" and "food delivery services Canada" had a decent volume attached to it with a relatively lower Keyword Difficulty score.

So we laid out a plan to go after these keywords so we can establish some authority in the space fairly fast.

We were able to do this according to plan. As a result, we then started going after our main priority of keywords we wanted to attract.

The Solution

A 220% ROI in 6 months in sales from organic search.

An Increase in their Domain Authority by 23 points.

An Increase in their Keywords Ranked by 216.

An Increase in their search traffic by 1000 more visits a month.

An Increase in their traffic value of $475

Examples of New keywords on the first page:

"Tiffin service near me"

"Tiffin Service"

"Tiffin Service Brampton"

"Halal Meals"

"Halal Meal Delivery"

"Best Tiffin Service near me"

"Halal Meals Toronto"

Website

https://sadiastiffinservice.ca

Skills Used

SEO

Industry

Food & Drink

Results by the numbers

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