Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a few weeks time.
Sear BQ is brand that sells a unique barbecue grill. I grew the brand and scaled via Facebook and Instagram ads, from $0 to 5-figures/month in 2021 and 2022. One initial challenge was that the brand had 0 social creatives. I overcame this by creating them from scratch. I leveraged the existing content that they had and turned them into vibrant social ads that convert.
I made the social creatives, improved the funnel and came up with attractive offers for social ads. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a few weeks time.
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Sports, Outdoors & Fitness
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.