
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a few weeks time.
Sear BQ is brand that sells a unique barbecue grill. I grew the brand and scaled via Facebook and Instagram ads, from $0 to 5-figures/month in 2021 and 2022. One initial challenge was that the brand had 0 social creatives. I overcame this by creating them from scratch. I leveraged the existing content that they had and turned them into vibrant social ads that convert.
I made the social creatives, improved the funnel and came up with attractive offers for social ads. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a few weeks time.
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Sports, Outdoors & Fitness
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This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
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My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

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