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Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.
I approached Self after seeing some holes in their marketing funnel. Self wanted to expand its user base of consumers who wanted to grow their credit. So, we grew their presence on Tik Tok since
After taking over the social media strategy, I shifted Self's content to focus more on user-generated content instead of promotional content which increased brand lift, watch time, and conversion rates.
Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.
Social Media Management,Paid Ads,Branding,CMO
Technology
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For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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