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Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.
I approached Self after seeing some holes in their marketing funnel. Self wanted to expand its user base of consumers who wanted to grow their credit. So, we grew their presence on Tik Tok since
After taking over the social media strategy, I shifted Self's content to focus more on user-generated content instead of promotional content which increased brand lift, watch time, and conversion rates.
Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.
Social Media Management,Paid Ads,Branding,CMO
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