Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.

0.4
ROAS

Ryan W.

Mayple Vetted

expert

The Challenge

I approached Self after seeing some holes in their marketing funnel. Self wanted to expand its user base of consumers who wanted to grow their credit. So, we grew their presence on Tik Tok since

The Process

After taking over the social media strategy, I shifted Self's content to focus more on user-generated content instead of promotional content which increased brand lift, watch time, and conversion rates.

The Solution

Self was able to reduce ad spending by 50% after shifting focus to creating more organic short-form video content.

Skills Used

Social Media Management,Paid Ads,Branding,CMO

Industry

Technology

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