Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

Lilyana Naturals is a massive brand on Amazon.

After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.

I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.