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Driving Digital Ecomm Sales: I started my career as a founding team member of Want’ems, an Asian-American snack food startup company, selling wonton chips and fusion dips. I was responsible for all aspects of the digital brand, website, CRM, social media, ecomm sales, SEO, and digital ad strategy. We had success selling the product online in 2011, before the days of Shopify prominence and other no-code, elegant ecommerce sites solutions that are commonplace now. If I were running the business today, I would have built the site on Shopify, leveraging the Portland Turbo theme, which I’ve observed to be effective for several other ecommerce brands I have consulted for since. I love working with emerging ecommerce brands who are just establishing themselves on the internet, helping them polish their techstack setup, brand story and GTM strategy to ensure advertising success. I have worked with large enterprise ecommerce brands as well. In my time at Google, I was the Account Manager for both Coty and Shiseido, two large global cosmetic brands. These cosmetic lines spent significantly on brand building efforts (video, banner ads, affiliate marketing, etc.). My primary focus was tying these brand awareness advertising efforts to multi-touch ecommerce conversion that occurs downstream. I enjoyed navigating this highly competitive space, and helping these ecommerce brands deal with attribution and campaign strategy, particularly during the crazy Q4 months.
Paid Ads,Google Shopping
Beauty
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Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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