Client wanted to grow their customer base through paid advertising and achieve a profitable CPA based on their customer LTV.
We created a roadmap of campaign segments to target different Google keywords that were relevant to their brand, wrote specific landing page content, and continued to optimize aggressively for 60 days.
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Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).