• Grew from 26 new customers per month from ads to 150 per month in 2 months
  • Cut CPA in nearly half while scaling to $30,000/month
0.9
CPR

The Challenge

Client wanted to grow their customer base through paid advertising and achieve a profitable CPA based on their customer LTV.

The Process

We created a roadmap of campaign segments to target different Google keywords that were relevant to their brand, wrote specific landing page content, and continued to optimize aggressively for 60 days.

The Solution

  • Grew from 26 new customers per month from ads to 150 per month in 2 months
  • Cut CPA in nearly half while scaling to $30,000/month
Skills Used

Paid Ads

Industry

Technology

Results by the numbers

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1.5

ROAS

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The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

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0.03

ROAS

Lite Travel

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).


Challenges:

  • New Concept
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  • Limited Funds
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