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The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
Sky Zone, the world’s first wall-to-wall trampoline park that features the largest selection of active entertainment attractions in their industry, needed to develop a local repeat customer base if they wanted to succeed at the individual location level.
As the paid media manager, I developed and executed a paid media strategy that focused on the use of first party data to drive a return customer base. I uploaded customer lists of 1x-2x park visitors and targeted them with ad messaging reflecting the sentiment of “Come back”, ”We Miss You”, and “Try the New Attraction…” with the goal of turning them into true repeat visitors.
The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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