The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.

0.35
CPO

The Challenge

Sky Zone, the world’s first wall-to-wall trampoline park that features the largest selection of active entertainment attractions in their industry, needed to develop a local repeat customer base if they wanted to succeed at the individual location level.

The Process

As the paid media manager, I developed and executed a paid media strategy that focused on the use of first party data to drive a return customer base. I uploaded customer lists of 1x-2x park visitors and targeted them with ad messaging reflecting the sentiment of “Come back”, ”We Miss You”, and “Try the New Attraction…” with the goal of turning them into true repeat visitors.

The Solution

The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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