
The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
Sky Zone, the world’s first wall-to-wall trampoline park that features the largest selection of active entertainment attractions in their industry, needed to develop a local repeat customer base if they wanted to succeed at the individual location level.
As the paid media manager, I developed and executed a paid media strategy that focused on the use of first party data to drive a return customer base. I uploaded customer lists of 1x-2x park visitors and targeted them with ad messaging reflecting the sentiment of “Come back”, ”We Miss You”, and “Try the New Attraction…” with the goal of turning them into true repeat visitors.
The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.