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The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
Sky Zone, the world’s first wall-to-wall trampoline park that features the largest selection of active entertainment attractions in their industry, needed to develop a local repeat customer base if they wanted to succeed at the individual location level.
As the paid media manager, I developed and executed a paid media strategy that focused on the use of first party data to drive a return customer base. I uploaded customer lists of 1x-2x park visitors and targeted them with ad messaging reflecting the sentiment of “Come back”, ”We Miss You”, and “Try the New Attraction…” with the goal of turning them into true repeat visitors.
The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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