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From posting alone (8 posts) with content the client provided in one month.
Last updated on 9/22
Creating a go-to-market start-up and social media marketing plan to promote a new product entering the marketplace. The client already has assets shot from a product shoot, so the main challenge was creating content (posts, stories, and reels) based on the content provided.
My role with this client is to provide a social media strategy to grow the audience and create engaging content before their product launch. My other responsibilities include:
From posting alone (8 posts) with content the client provided in one month.
Last updated on 9/22
Content Marketing,Social Media Management,Marketing Strategy,Branding
Style & Fashion
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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