
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
Smart Recruit Online is a recruiting and job board marketplace that allows companies to recruit in a large number of places. They needed to build a lead generation foundation through Facebook, LinkedIn, and Paid Search by initially marketing request demo ads and contact us messaging. We pivoted to writing engaging and enticing content for HR professionals to get them to fill a form and download the ebook which increased success immensely.
I am a Growth Marketing Consultant for the brand doing everything from execution to strategy on the media campaigns.
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

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