
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
Smart Recruit Online is a recruiting and job board marketplace that allows companies to recruit in a large number of places. They needed to build a lead generation foundation through Facebook, LinkedIn, and Paid Search by initially marketing request demo ads and contact us messaging. We pivoted to writing engaging and enticing content for HR professionals to get them to fill a form and download the ebook which increased success immensely.
I am a Growth Marketing Consultant for the brand doing everything from execution to strategy on the media campaigns.
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.

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