
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
Smart Recruit Online is a recruiting and job board marketplace that allows companies to recruit in a large number of places. They needed to build a lead generation foundation through Facebook, LinkedIn, and Paid Search by initially marketing request demo ads and contact us messaging. We pivoted to writing engaging and enticing content for HR professionals to get them to fill a form and download the ebook which increased success immensely.
I am a Growth Marketing Consultant for the brand doing everything from execution to strategy on the media campaigns.
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.