
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
Smart Recruit Online is a recruiting and job board marketplace that allows companies to recruit in a large number of places. They needed to build a lead generation foundation through Facebook, LinkedIn, and Paid Search by initially marketing request demo ads and contact us messaging. We pivoted to writing engaging and enticing content for HR professionals to get them to fill a form and download the ebook which increased success immensely.
I am a Growth Marketing Consultant for the brand doing everything from execution to strategy on the media campaigns.
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.