
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
Smart Recruit Online is a recruiting and job board marketplace that allows companies to recruit in a large number of places. They needed to build a lead generation foundation through Facebook, LinkedIn, and Paid Search by initially marketing request demo ads and contact us messaging. We pivoted to writing engaging and enticing content for HR professionals to get them to fill a form and download the ebook which increased success immensely.
I am a Growth Marketing Consultant for the brand doing everything from execution to strategy on the media campaigns.
Over the course of 6 quarters (currently in our 7th working together) I was able to drive conversion volume from 56 to 357/quarter (+538%), improve the conversion rate from 4% to 13% (225%), and CPA down from 77 gbp to 39 gbp (-82%).
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.