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<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
How do you drive ecommerce sales for a made-to-measure product? How do you drive ecomm sales for a product that most customers want to feel, touch and try before they buy? How do you drive ecomm sales without cannibalising in-store sales
With a deep understanding of the target audience and the role design plays in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across TV, video, upmarket magazines and key digital channels. Playing in the environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market.
<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
Web Development,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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