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<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
How do you drive ecommerce sales for a made-to-measure product? How do you drive ecomm sales for a product that most customers want to feel, touch and try before they buy? How do you drive ecomm sales without cannibalising in-store sales
With a deep understanding of the target audience and the role design plays in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across TV, video, upmarket magazines and key digital channels. Playing in the environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market.
<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
Web Development,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other
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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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