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<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
How do you drive ecommerce sales for a made-to-measure product? How do you drive ecomm sales for a product that most customers want to feel, touch and try before they buy? How do you drive ecomm sales without cannibalising in-store sales
With a deep understanding of the target audience and the role design plays in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across TV, video, upmarket magazines and key digital channels. Playing in the environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market.
<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
Web Development,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other
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OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
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