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<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
How do you drive ecommerce sales for a made-to-measure product? How do you drive ecomm sales for a product that most customers want to feel, touch and try before they buy? How do you drive ecomm sales without cannibalising in-store sales
With a deep understanding of the target audience and the role design plays in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across TV, video, upmarket magazines and key digital channels. Playing in the environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market.
<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
Web Development,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Other
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The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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