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<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
How do you drive ecommerce sales for a made-to-measure product? How do you drive ecomm sales for a product that most customers want to feel, touch and try before they buy? How do you drive ecomm sales without cannibalising in-store sales
With a deep understanding of the target audience and the role design plays in their life we created a strategy that linked audience needs and desires with the brand proposition. The strategy was brought to life across TV, video, upmarket magazines and key digital channels. Playing in the environments where the audience live their lives enabled us to create a brand connection that drove saliency and differentiated the brand within the market.
<span class="ql-cursor"></span>Demonstrating our points of difference (bespoke/made-to-measure, design-led furniture) and why that mattered to our target audience enabled us to drive mental availability, engagement and sales across all platforms.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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