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Sprinly did not have a marketing stack that could scale as rapidly as they needed to support the growth targets of the business. The key areas lacking were in both tooling and process. Email marketing was not sophisticated, there was no focus on conversion rate optimization, and their digital advertising processes needed improvement in order to reach a broader audience.
I was able to implement many changes to the digital marketing team. I onboarded new email marketing software that allowed for better segmentation as well as advanced automations. I improved digital analytics capabilities and built a conversion rate optimization program from the ground up. I also helped scale digital advertising dramatically to reach new audiences while extensively testing creative, messaging, placement, and targeting to optimize acquisition costs.
The business grew over 400% during my time there
Paid Ads,Paid Ads,CRO,Marketing Strategy,SMS Marketing,Social Media Management,Web Development,Other,Marketing Strategy
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
