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Sprinly did not have a marketing stack that could scale as rapidly as they needed to support the growth targets of the business. The key areas lacking were in both tooling and process. Email marketing was not sophisticated, there was no focus on conversion rate optimization, and their digital advertising processes needed improvement in order to reach a broader audience.
I was able to implement many changes to the digital marketing team. I onboarded new email marketing software that allowed for better segmentation as well as advanced automations. I improved digital analytics capabilities and built a conversion rate optimization program from the ground up. I also helped scale digital advertising dramatically to reach new audiences while extensively testing creative, messaging, placement, and targeting to optimize acquisition costs.
The business grew over 400% during my time there
Paid Ads,Paid Ads,CRO,Marketing Strategy,SMS Marketing,Social Media Management,Web Development,Other,Marketing Strategy
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Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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