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Sprinly did not have a marketing stack that could scale as rapidly as they needed to support the growth targets of the business. The key areas lacking were in both tooling and process. Email marketing was not sophisticated, there was no focus on conversion rate optimization, and their digital advertising processes needed improvement in order to reach a broader audience.
I was able to implement many changes to the digital marketing team. I onboarded new email marketing software that allowed for better segmentation as well as advanced automations. I improved digital analytics capabilities and built a conversion rate optimization program from the ground up. I also helped scale digital advertising dramatically to reach new audiences while extensively testing creative, messaging, placement, and targeting to optimize acquisition costs.
The business grew over 400% during my time there
Paid Ads,Paid Ads,CRO,Marketing Strategy,SMS Marketing,Social Media Management,Web Development,Other,Marketing Strategy
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
increase awareness and inbound tourism from the US and Europe to Panama
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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