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Sprinly did not have a marketing stack that could scale as rapidly as they needed to support the growth targets of the business. The key areas lacking were in both tooling and process. Email marketing was not sophisticated, there was no focus on conversion rate optimization, and their digital advertising processes needed improvement in order to reach a broader audience.
I was able to implement many changes to the digital marketing team. I onboarded new email marketing software that allowed for better segmentation as well as advanced automations. I improved digital analytics capabilities and built a conversion rate optimization program from the ground up. I also helped scale digital advertising dramatically to reach new audiences while extensively testing creative, messaging, placement, and targeting to optimize acquisition costs.
The business grew over 400% during my time there
Paid Ads,Paid Ads,CRO,Marketing Strategy,SMS Marketing,Social Media Management,Web Development,Other,Marketing Strategy
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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