• Mass Declines due to corona
• Low Average Order Value
• Conversion Rate was in the dumpster

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.

Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

Scale a brand that couldn't get past $30k/mth in Facebook Ads. Now hitting target CPA of $30 at $100k+ per month in spend on FB.

Help Medical Supplies was looking to increase sales of their respiratory products online.