As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.