The most important principle was to choose very specific search keywords for a B2B business. Campaign management is very accurate. With building separate ad groups for competitive words.
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It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).