Delivered a consistent stream of high-quality leads while cutting cost per leads.
expert
My role was to deliver international B2B campaigns via LinkedIn to a large variety of verticals for Teledyne FLIR, an international leader in thermal imaging technology for government departments and private use.
A mixed strategy of gated and ungated content was used as well as split-testing a variety of audience targeting and ad creative.
Delivered a consistent stream of high-quality leads while cutting cost per leads.
Paid Ads,CRO,Web Development,Copywriting
Nonprofit & Government
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.