Delivered a consistent stream of high-quality leads while cutting cost per leads.
expert
My role was to deliver international B2B campaigns via LinkedIn to a large variety of verticals for Teledyne FLIR, an international leader in thermal imaging technology for government departments and private use.
A mixed strategy of gated and ungated content was used as well as split-testing a variety of audience targeting and ad creative.
Delivered a consistent stream of high-quality leads while cutting cost per leads.
Paid Ads,CRO,Web Development,Copywriting
Nonprofit & Government
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.