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Delivered a consistent stream of high-quality leads while cutting cost per leads.
expert
My role was to deliver international B2B campaigns via LinkedIn to a large variety of verticals for Teledyne FLIR, an international leader in thermal imaging technology for government departments and private use.
A mixed strategy of gated and ungated content was used as well as split-testing a variety of audience targeting and ad creative.
Delivered a consistent stream of high-quality leads while cutting cost per leads.
Paid Ads,CRO,Web Development,Copywriting
Nonprofit & Government
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This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
