The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Content Marketing,Content Marketing,Marketing Strategy

Industry

Nonprofit & Government

Results by the numbers

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More Case Study

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Sparrow

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.


At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).


Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

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HYBR

Another startup we worked with - they had a freelancer who was running ads and not getting the best results.


We had to come in and make sense of the data they already had and then get them the results they needed.

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CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.