The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Content Marketing,Content Marketing,Marketing Strategy

Industry

Nonprofit & Government

Results by the numbers

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This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.


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Heniff Transportation

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  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

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