
We managed to improve Conversion rate by 50% through our new web experience.
We recently started running paid ads, achieving a ROAS of 400%.
Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.
Hubby & Wife start up that grew well organically, but had stagnated. They had a great product, but didn't know what was required to grow their brand. They reached out to me upon referral to help them grow their brand. After negotiated an equity deal, we began to work together to drive growth.
It was about building proof for their brand and justifying their price point. We worked extremely hard to build up their customer reviews, stockists & UGC. We revamped their brand with a completely new website & branding guide. We also focused on building the repeat purchase.
We managed to improve Conversion rate by 50% through our new web experience.
We recently started running paid ads, achieving a ROAS of 400%.
Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Other,Email Marketing
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.