We managed to improve Conversion rate by 50% through our new web experience.

We recently started running paid ads, achieving a ROAS of 400%.

Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.

4
ROAS

The Challenge

Hubby & Wife start up that grew well organically, but had stagnated. They had a great product, but didn't know what was required to grow their brand. They reached out to me upon referral to help them grow their brand. After negotiated an equity deal, we began to work together to drive growth.

The Process

It was about building proof for their brand and justifying their price point. We worked extremely hard to build up their customer reviews, stockists & UGC. We revamped their brand with a completely new website & branding guide. We also focused on building the repeat purchase.

The Solution

We managed to improve Conversion rate by 50% through our new web experience.

We recently started running paid ads, achieving a ROAS of 400%.

Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Other,Email Marketing

Industry

Health & Wellness

Results by the numbers

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1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

0.27

CPO

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Chorus

Establish an online presence and drive online sales.

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