
We managed to improve Conversion rate by 50% through our new web experience.
We recently started running paid ads, achieving a ROAS of 400%.
Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.
Hubby & Wife start up that grew well organically, but had stagnated. They had a great product, but didn't know what was required to grow their brand. They reached out to me upon referral to help them grow their brand. After negotiated an equity deal, we began to work together to drive growth.
It was about building proof for their brand and justifying their price point. We worked extremely hard to build up their customer reviews, stockists & UGC. We revamped their brand with a completely new website & branding guide. We also focused on building the repeat purchase.
We managed to improve Conversion rate by 50% through our new web experience.
We recently started running paid ads, achieving a ROAS of 400%.
Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Other,Email Marketing
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.