We managed to improve Conversion rate by 50% through our new web experience.

We recently started running paid ads, achieving a ROAS of 400%.

Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.

4
ROAS

The Challenge

Hubby & Wife start up that grew well organically, but had stagnated. They had a great product, but didn't know what was required to grow their brand. They reached out to me upon referral to help them grow their brand. After negotiated an equity deal, we began to work together to drive growth.

The Process

It was about building proof for their brand and justifying their price point. We worked extremely hard to build up their customer reviews, stockists & UGC. We revamped their brand with a completely new website & branding guide. We also focused on building the repeat purchase.

The Solution

We managed to improve Conversion rate by 50% through our new web experience.

We recently started running paid ads, achieving a ROAS of 400%.

Our Repeat purchase rate has increased by 80% through email marketing, with subscription soon to follow.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Other,Email Marketing

Industry

Health & Wellness

Results by the numbers

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Gakken

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Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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