The Challenge

  • SEO including on-page, off-page, technical, and local
  • Social media management
  • Brand awareness
  • Content marketing

The Process

The Solution

Skills Used

Social Media Management,SEO,Email Marketing,Content Marketing,Branding

Industry

Travel & Leisure

Results by the numbers

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More Case Study

0.53

CPO

Rejuvant

The cost of acquisition through paid channels was higher than desired.

3

ROAS

Powtoon

As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.


My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.


The challenges were to target people who actually need the product and not people who occasionally use it.


The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

2.01

ROAS

Kenko

They had good results with ads but wanted to scale with more consistency

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