In just 90 days, with a budget of $2K/mo we brought 24K new users to the site, 271 add-to carts & 19 total orders. For a brand with zero awareness, we considered this a big win!
agency
The Risolve is a brand new sustainable clothing line that needed awareness/traffic to the site.
Create traffic campaigns that bring in new customers to be retargeted in conversion campaigns
In just 90 days, with a budget of $2K/mo we brought 24K new users to the site, 271 add-to carts & 19 total orders. For a brand with zero awareness, we considered this a big win!
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Style & Fashion
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.