
In just 90 days, with a budget of $2K/mo we brought 24K new users to the site, 271 add-to carts & 19 total orders. For a brand with zero awareness, we considered this a big win!
The Risolve is a brand new sustainable clothing line that needed awareness/traffic to the site.
Create traffic campaigns that bring in new customers to be retargeted in conversion campaigns
In just 90 days, with a budget of $2K/mo we brought 24K new users to the site, 271 add-to carts & 19 total orders. For a brand with zero awareness, we considered this a big win!
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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