
Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
TheraNest is Practice Management Software for Therapists, Psychologists, Social Workers, And Counselors that provides a SaaS platform for health professionals to manage their practice with ease and efficiency.
Led the Paid Social Strategy for this client focusing primarily on Facebook to drive free trial sign ups of the software.
Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

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