Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
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TheraNest is Practice Management Software for Therapists, Psychologists, Social Workers, And Counselors that provides a SaaS platform for health professionals to manage their practice with ease and efficiency.
Led the Paid Social Strategy for this client focusing primarily on Facebook to drive free trial sign ups of the software.
Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.