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Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
TheraNest is Practice Management Software for Therapists, Psychologists, Social Workers, And Counselors that provides a SaaS platform for health professionals to manage their practice with ease and efficiency.
Led the Paid Social Strategy for this client focusing primarily on Facebook to drive free trial sign ups of the software.
Tripled the monthly social budget within 6 months of taking of account. Generated over 3,000 free trial signups with average CPA 14% below target cost. Reached 1.9 million people. 95,000 website visitors. Developed and provided client with all creatives assets while implementing an always on creative testing strategy .
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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