Started working with Thomas Lee when they were a fledgling startup. They needed help with all digital channels. A particular challenge was high CPA.
I overhauled their digital paid media, with a focus on lowering CPA through more efficiencies and experimentation.
We reduced their CPA by over 66% to $25 per sale.
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Technology
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Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.