Tomerlin-ERP almost doubled in traffic in the first 3 months and continues to increase its footprint for various keywords. Since these searches are more specific the inquiries are from customers ready to convert, and not on the initial research phase.
Tomerlin-ERP are experts in implementing EPICOR® Kinectic software to different enterprise-level clients.
By initially redesigning Tomerlin-ERP website, we've created different landing pages for the different industries and verticals. By focusing on content creation, and link building we managed to target several industry-specific keywords.
Tomerlin-ERP almost doubled in traffic in the first 3 months and continues to increase its footprint for various keywords. Since these searches are more specific the inquiries are from customers ready to convert, and not on the initial research phase.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.