Tony Robbins RMT (Lead Generation)
- Built out Youtube & Display program from $0 in spend/mo to $34,502.46 in spend/mo at a $7.56 CPL (Down to $5.89 in the last week of November) on a $8-$16 target (this was the first month, continuing to optimize)
- Collected 4,564 leads in the month of November.
expert
Tony Robbins RMT (Lead Generation)
- Built out Youtube & Display program from $0 in spend/mo to $34,502.46 in spend/mo at a $7.56 CPL (Down to $5.89 in the last week of November) on a $8-$16 target (this was the first month, continuing to optimize)
- Collected 4,564 leads in the month of November.
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.