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Tony Robbins RMT (Lead Generation)
- Built out Youtube & Display program from $0 in spend/mo to $34,502.46 in spend/mo at a $7.56 CPL (Down to $5.89 in the last week of November) on a $8-$16 target (this was the first month, continuing to optimize)
- Collected 4,564 leads in the month of November.
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Tony Robbins RMT (Lead Generation)
- Built out Youtube & Display program from $0 in spend/mo to $34,502.46 in spend/mo at a $7.56 CPL (Down to $5.89 in the last week of November) on a $8-$16 target (this was the first month, continuing to optimize)
- Collected 4,564 leads in the month of November.
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
