We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
agency
Touch In Sol had a large international business, but did not have brand awareness in the United States. They were in major retailers like Sephora and Ulta, but had not invested in growing their own eCommerce business.
Our strategy was to create cool, Gen-Z friendly content and aggressively grow their following via promotional and organic outreach tactics in order to develop a lush, engaged fan base.
Over the first 11 months we:
We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
Paid Ads,Paid Ads,Google Shopping,CRO,SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Marketing Strategy,Copywriting,Marketing Strategy,Email Marketing,Web Development,Paid Ads,Other,Other
Beauty
Put your e-mail in and we'll arrange a consultation call for you
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.