Touch In Sol had a large international business, but did not have brand awareness in the United States. They were in major retailers like Sephora and Ulta, but had not invested in growing their own eCommerce business.

Our strategy was to create cool, Gen-Z friendly content and aggressively grow their following via promotional and organic outreach tactics in order to develop a lush, engaged fan base.   

Over the first 11 months we:

• Developed a new brand strategy complete with a clear-cut voice, colors, and imagery.
• Produced photoshoots and created original, exciting content and engaging copy.
• Organized weekly social media product giveaways attracting as many as 5,000+ likes and 5,000+ comments and entrants.
• Acquired hundreds of unpaid influencers with as many as 500k followers to post monthly in exchange for product, create product reviews, and loyal advocates of the brand.
• Encouraged interaction with the brand by engaging with newly generated followers and fans daily, increasing brand loyalty, shares, and tags.
• Developed and executed a paid ad strategy to maximize giveaway entries, engagement on top-performing posts, E-commerce promotions, and follower growth.