We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
Touch In Sol had a large international business, but did not have brand awareness in the United States. They were in major retailers like Sephora and Ulta, but had not invested in growing their own eCommerce business.
Our strategy was to create cool, Gen-Z friendly content and aggressively grow their following via promotional and organic outreach tactics in order to develop a lush, engaged fan base.
Over the first 11 months we:
We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
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