
We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
Touch In Sol had a large international business, but did not have brand awareness in the United States. They were in major retailers like Sephora and Ulta, but had not invested in growing their own eCommerce business.
Our strategy was to create cool, Gen-Z friendly content and aggressively grow their following via promotional and organic outreach tactics in order to develop a lush, engaged fan base.
Over the first 11 months we:
We grew their Instagram account from 13,000 to 69,000. Social posts received 150+ comments and 1,000-1,500 likes each. Giveaways received on average 4,000-6,000 submissions each. We increased site traffic to Sephora resulting in a 100% increase in sales and a 300% increase in ecommerce sales.
Paid Ads,Paid Ads,Google Shopping,CRO,SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Marketing Strategy,Copywriting,Marketing Strategy,Email Marketing,Web Development,Paid Ads,Other,Other
Beauty
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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