Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Various tests have been run on the TOWER London website with successful results.
This includes the removal of the words 'In-Stock' on product pages, resulting in a 19% improvement.
Dynamically stating whether a product was eligible for free shipping, achieving a 6% improvement.
Adding colour to the Search bar making it much more visible providing a 16% improvement.
And adding the companies Trustpilot score to a banner at the top of the screen, which provided a 10% improvement.
TOWER London was struggling with a low conversion rate in a highly competitive market where it is difficult to differentiate on products due to multiple other retailers also selling them, and the limited control over how to present other brands products.
Therefore, the focus needed to be on WHY TOWER London? Why should customers buy from TOWER London and not another store, and ideally, without overly focusing on price.
I began working with TOWER London in October 2020 and after introducing new research methods, and testing processes began to roll out new A/B tests across the site to improve conversion rates.
In addition, an audit of the website revealed various technical bugs that were then fixed by working with their development agency.
My process starts with research:
This feeds into a testing pipeline (and prioritisation process), as well as identifying areas for quick wins, such as bugs on certain browsers that are fixable and don't need testing.
Then we move into an ongoing Testing & Iteration phase.
This involves working alongside designers & developers to design the tests, QA them to ensure they work properly and don't have any unintended negative impact on the website and set the test live.
Once the test has hit statistical significance with a minimum number of site visitors, the test is ended and either rolled out at 100% until the development agency can build the feature, or ended as a Losing test.
While other tests are then being put live, the results are analysed to identify areas for further improvement, or to gain insight into why a test failed.
Various tests have been run on the TOWER London website with successful results.
This includes the removal of the words 'In-Stock' on product pages, resulting in a 19% improvement.
Dynamically stating whether a product was eligible for free shipping, achieving a 6% improvement.
Adding colour to the Search bar making it much more visible providing a 16% improvement.
And adding the companies Trustpilot score to a banner at the top of the screen, which provided a 10% improvement.
CRO
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
