Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Various tests have been run on the TOWER London website with successful results.
This includes the removal of the words 'In-Stock' on product pages, resulting in a 19% improvement.
Dynamically stating whether a product was eligible for free shipping, achieving a 6% improvement.
Adding colour to the Search bar making it much more visible providing a 16% improvement.
And adding the companies Trustpilot score to a banner at the top of the screen, which provided a 10% improvement.
TOWER London was struggling with a low conversion rate in a highly competitive market where it is difficult to differentiate on products due to multiple other retailers also selling them, and the limited control over how to present other brands products.
Therefore, the focus needed to be on WHY TOWER London? Why should customers buy from TOWER London and not another store, and ideally, without overly focusing on price.
I began working with TOWER London in October 2020 and after introducing new research methods, and testing processes began to roll out new A/B tests across the site to improve conversion rates.
In addition, an audit of the website revealed various technical bugs that were then fixed by working with their development agency.
My process starts with research:
This feeds into a testing pipeline (and prioritisation process), as well as identifying areas for quick wins, such as bugs on certain browsers that are fixable and don't need testing.
Then we move into an ongoing Testing & Iteration phase.
This involves working alongside designers & developers to design the tests, QA them to ensure they work properly and don't have any unintended negative impact on the website and set the test live.
Once the test has hit statistical significance with a minimum number of site visitors, the test is ended and either rolled out at 100% until the development agency can build the feature, or ended as a Losing test.
While other tests are then being put live, the results are analysed to identify areas for further improvement, or to gain insight into why a test failed.
Various tests have been run on the TOWER London website with successful results.
This includes the removal of the words 'In-Stock' on product pages, resulting in a 19% improvement.
Dynamically stating whether a product was eligible for free shipping, achieving a 6% improvement.
Adding colour to the Search bar making it much more visible providing a 16% improvement.
And adding the companies Trustpilot score to a banner at the top of the screen, which provided a 10% improvement.
CRO
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
