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Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Udacity wants to expand their consumer business which means they need to figure out what channels work and if any are scalable. The right channel should have a reasonable CPA and be able to scale from 4 figures to 6 figures a month.
My role is to lead the end-to-end strategy and execution for paid acquisition with the goal of improving CPA and scaling ad spend profitably.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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