Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Udacity wants to expand their consumer business which means they need to figure out what channels work and if any are scalable. The right channel should have a reasonable CPA and be able to scale from 4 figures to 6 figures a month.
My role is to lead the end-to-end strategy and execution for paid acquisition with the goal of improving CPA and scaling ad spend profitably.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Beija Flor Naturals enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
