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Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Udacity wants to expand their consumer business which means they need to figure out what channels work and if any are scalable. The right channel should have a reasonable CPA and be able to scale from 4 figures to 6 figures a month.
My role is to lead the end-to-end strategy and execution for paid acquisition with the goal of improving CPA and scaling ad spend profitably.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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