
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Udacity wants to expand their consumer business which means they need to figure out what channels work and if any are scalable. The right channel should have a reasonable CPA and be able to scale from 4 figures to 6 figures a month.
My role is to lead the end-to-end strategy and execution for paid acquisition with the goal of improving CPA and scaling ad spend profitably.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.