Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
expert
Udacity wants to expand their consumer business which means they need to figure out what channels work and if any are scalable. The right channel should have a reasonable CPA and be able to scale from 4 figures to 6 figures a month.
My role is to lead the end-to-end strategy and execution for paid acquisition with the goal of improving CPA and scaling ad spend profitably.
Alex has scaled companies from $2000 per month to $1.2 million per month in ad spend utilizing Facebook, Instagram, and LinkedIn. At Udacity, Alex’s primary responsibility was to test these channels, find out what works, and scale them. He managed to improve CAC by 49% and helped grow Udacity's consumer revenue by 24% in the first quarter. Alex takes a very data-driven approach to testing and his goal is to not only find profitability through these channels but also scale them while keeping CACs low. He worked with brands such as Udacity to tap into their unique value propositions and formulate a go-to-market strategy that captures people's attention and converts them into loyal users.
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Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
