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We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
The client is one of the largest suppliers of Ugg Boots in Australia, and since COVID they were looking to push their DTC brand. They had previously used another agency that was over charging them and under delivering. The Agency was working in a silo v the rest of their contractors/team. I entered as the strategy lead to get their DTC business up to scratch.
My role was to over see their entire DTC business, from acquisition to retention.
After carrying out a detailed audit, we identified the most critical areas to address first. Working with their Dev team, we worked on improving key elements of their website (e.g. page load times) to assist with converting existing traffic. We developed a paid media strategy to make their spend profitable & began to roll out a comms strategy for post purchase.
We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,CMO,CRO,Marketing Strategy,Email Marketing
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It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
This firm was with FindLaw and seeing no success from generating personal injury cases.
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