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We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
The client is one of the largest suppliers of Ugg Boots in Australia, and since COVID they were looking to push their DTC brand. They had previously used another agency that was over charging them and under delivering. The Agency was working in a silo v the rest of their contractors/team. I entered as the strategy lead to get their DTC business up to scratch.
My role was to over see their entire DTC business, from acquisition to retention.
After carrying out a detailed audit, we identified the most critical areas to address first. Working with their Dev team, we worked on improving key elements of their website (e.g. page load times) to assist with converting existing traffic. We developed a paid media strategy to make their spend profitable & began to roll out a comms strategy for post purchase.
We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,CMO,CRO,Marketing Strategy,Email Marketing
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This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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