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We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
The client is one of the largest suppliers of Ugg Boots in Australia, and since COVID they were looking to push their DTC brand. They had previously used another agency that was over charging them and under delivering. The Agency was working in a silo v the rest of their contractors/team. I entered as the strategy lead to get their DTC business up to scratch.
My role was to over see their entire DTC business, from acquisition to retention.
After carrying out a detailed audit, we identified the most critical areas to address first. Working with their Dev team, we worked on improving key elements of their website (e.g. page load times) to assist with converting existing traffic. We developed a paid media strategy to make their spend profitable & began to roll out a comms strategy for post purchase.
We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,CMO,CRO,Marketing Strategy,Email Marketing
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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