We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.

4
CPO

Hisham K.

Mayple Vetted

expert

The Challenge

The client is one of the largest suppliers of Ugg Boots in Australia, and since COVID they were looking to push their DTC brand. They had previously used another agency that was over charging them and under delivering. The Agency was working in a silo v the rest of their contractors/team. I entered as the strategy lead to get their DTC business up to scratch.

The Process

My role was to over see their entire DTC business, from acquisition to retention.

After carrying out a detailed audit, we identified the most critical areas to address first. Working with their Dev team, we worked on improving key elements of their website (e.g. page load times) to assist with converting existing traffic. We developed a paid media strategy to make their spend profitable & began to roll out a comms strategy for post purchase.

The Solution

We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,CMO,CRO,Marketing Strategy,Email Marketing

Industry

Style & Fashion

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