We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
The client is one of the largest suppliers of Ugg Boots in Australia, and since COVID they were looking to push their DTC brand. They had previously used another agency that was over charging them and under delivering. The Agency was working in a silo v the rest of their contractors/team. I entered as the strategy lead to get their DTC business up to scratch.
My role was to over see their entire DTC business, from acquisition to retention.
After carrying out a detailed audit, we identified the most critical areas to address first. Working with their Dev team, we worked on improving key elements of their website (e.g. page load times) to assist with converting existing traffic. We developed a paid media strategy to make their spend profitable & began to roll out a comms strategy for post purchase.
We have so far managed to drive down the Cost per purchase by 400%, making our acquisition strategy profitable.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,CMO,CRO,Marketing Strategy,Email Marketing
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.