Over the 3 years I've been at the company
"what can't be measured can't be managed"
Ultimate challenge: Aggressively scaling the brand.
The client were spending circa £40k/mth on ads, without much experience of direct ads.
They had a strong influencer presence and good organic potential, however not much in the way of paid ads experience, but more importantly, they did not have a clear understanding of the metrics behind what caused growth for the business. The questions that flowed from this where:
My main role consisted of 3 key areas.
Over the 3 years I've been at the company
"what can't be measured can't be managed"
Paid Ads,Paid Ads
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.