Vanquish Fitness Case Study

The Challenge

Ultimate challenge: Aggressively scaling the brand.

The client were spending circa £40k/mth on ads, without much experience of direct ads.

They had a strong influencer presence and good organic potential, however not much in the way of paid ads experience, but more importantly, they did not have a clear understanding of the metrics behind what caused growth for the business. The questions that flowed from this where:

How much they should spend.
Where they should spend it.
How much will it cost, and how long will it take to see returns.
How can they trust results will come.
What areas outside of marketing will help improve business growth, and effectiveness from ads.

The Process

My main role consisted of 3 key areas.

Planning, managing, and executing paid ads
across Facebook / IG / Google / Snap / Pinterest / Tiktok
predominantly performance marketing, along with branding
relentless A/B testing to get the best results
consistently tweaking platform and campaign budget allocation
building up hype for new products to ensure successful launches
working alongside account managers to ensure we get the best out of the platforms.
Growth analysis and recommendations
helping the business understand what caused it's growth, and providing recommendations
routine surveys to see what people valued from the brand, alongside what they felt we excelled and what we could do more of
analysis of our 'growth pillars' i.e.
sales between men vs women
percentage of revenue coming from items on sale
revenue from different product types / collections
sales by country
using my analytical and coding knowledge to assist with general analysis to help with operations throughout the business
creating stock forecasts and yearly line plans (using python)
helping recommend overall investment into marketing vs stock
Website management and optimisations
not my main skillset, but one that got developed over time to get the best from our marketing (shopify based)
using html / css / js / liquid to improve our theme, through adding templates, custom sections and snippets
routine A/B testing across the board to improve CR.
created a python script that automatically re-ordered collections by top-selling products, to ensure top products were shown first (saving hoooours of time)

The Solution

Over the 3 years I've been at the company

helped the business 3x in size, going from a 7-figure to 8-figure year-revenue company
helped scale ad spend from £40k/mth to ~£250k/mth
significantly improved website aesthetics and UX
provided significantly improvement in understand of what drives growth for the company

"what can't be measured can't be managed"

Website

http://vqfit.com

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.45 CPL

Firstbase

The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

Read Case Study

0.4 CPR

NUS MBA

Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

Read Case Study

0.45 CPO

Puremix

Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.

Read Case Study

Quinn

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Quinn discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Read Case Study