
In less than a week with one of my strategies implemented, they booked 3 groups for 3 weeks. In 1 month, finished business plan, proformas financials, pitch, web strategy and blog launch, influencer marketing strategy, and milestones all in less than a month
Start-up seeking clarity to align their vision. Getting buy-in and execution split between us.
My role included project management, visionary, integrator, business plan, financial proforma, web strategy, business development, seeking investors and grants, influencer marketing, and milestone outlines.
In less than a week with one of my strategies implemented, they booked 3 groups for 3 weeks. In 1 month, finished business plan, proformas financials, pitch, web strategy and blog launch, influencer marketing strategy, and milestones all in less than a month
Marketing Strategy,Branding,Content Marketing,Marketing Strategy
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.