
In less than a week with one of my strategies implemented, they booked 3 groups for 3 weeks. In 1 month, finished business plan, proformas financials, pitch, web strategy and blog launch, influencer marketing strategy, and milestones all in less than a month
Start-up seeking clarity to align their vision. Getting buy-in and execution split between us.
My role included project management, visionary, integrator, business plan, financial proforma, web strategy, business development, seeking investors and grants, influencer marketing, and milestone outlines.
In less than a week with one of my strategies implemented, they booked 3 groups for 3 weeks. In 1 month, finished business plan, proformas financials, pitch, web strategy and blog launch, influencer marketing strategy, and milestones all in less than a month
Marketing Strategy,Branding,Content Marketing,Marketing Strategy
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.