We improved our lead rate by 50% over 12 months.
We decreased our Cost/lead by 20% over the same time period.
Our retention rate increased by 10% for users acquired during that same time period.
Through better messaging and better targeting, we increased our top-of-channel metrics like CTR by 40%.
As a double sided rideshare service, they needed to acquire drivers for their expanding services. Acquiring drivers through digital marketing channels was especially challenging since users aren't actively looking for ride share jobs.
I was hired as their digital marketing manager to fix and increase their leads. We split the problem into three sections:
1. Reassess top of funnel channel mix (channels, messaging, and creative, targeting)
2. Conversion rate optimization (look at their onboarding questionnaire and find areas of improvement
3. Retention rate (how long are these drivers staying in the platform, utilizing the platform, increasing the lifetime of the driver)
#1: I worked very closely with their creative team to help them understand digital marketing. From a process standpoint, we created a pipeline that allowed their brand team to churn creative at a faster rate, allowing us to test quickly. We closed the loop by sharing creative performance, allowing them to iterate on our best performing creative.
From a targeting perspective, I overhauled their entire paid social strategy, improving their messaging and targeting. The main challenge was convincing the rest of the team higher costs would translate into higher LTV if we acquired the "right" people. We migrated from traffic campaigns to conversion-focused campaigns, as well as remarketing. We also introduced new channels like affiliate marketing, working with various ride share blogs.
#2: Their leads funnel wasn't optimized at all. I worked with their product and BI teams to collect data on drop off/abandonment points and optimized their funnel to increase their lead conversion rate. Introduced and dropped questions to acquire better quality leads.
#3: Since our top-of-funnel efforts had improved, overall drivers stayed longer in the platform. I worked with the retention team to test incentives on the Via Driver App, in the form of referral bonuses, price incentives, surcharges, etc.
We improved our lead rate by 50% over 12 months.
We decreased our Cost/lead by 20% over the same time period.
Our retention rate increased by 10% for users acquired during that same time period.
Through better messaging and better targeting, we increased our top-of-channel metrics like CTR by 40%.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other
Technology
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.