CPM was extremely efficient and far below the industry benchmark. We also saw statistical significance in the brand lift studies we can

5
CPM

The Challenge

Warner's had very little awareness, everyone wore the brand and didn't even know it!

The Process

Based on the issue at hand, we launched an always-on Meta awareness campaign + created a UGC engine to develop the community.

The Solution

CPM was extremely efficient and far below the industry benchmark. We also saw statistical significance in the brand lift studies we can

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

0.02

ROAS

VISIAGORA

The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

0.65

CPL

Grosso

Social media Management

Social media Content

Keep existing customers and increase engagement.

Acquire new customers via social media posts, stories, and followings.

Target automotive enthusiasts who like similar pages.

SEO

Improve on page SEO, image Alt tags and meta tags.

Acquire backlinks and manage blog using keywords.

Remove duplicated content if there is any

Influencer reach out.

Xtrema Cookware

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.


Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

2.5

CPM

ACH Foods

To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).

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Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.