5
CPM

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

7

ROAS

Carolyn Pollack Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

0.2

CPL

Drybox

The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.


The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.

Supplement Review Digest

Worked with the client as a contributing writer to produce articles and blog content.


Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/


This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.

I-PAC

Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.