2.5
ROAS

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

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Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.

11

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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.


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