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Our process begins by building the acquisition funnel from the ground, starting with BOF/ Remarketing campaigns. Since our budget was very limited we needed to get the best ROAS possible so we could re-invest the profits back into the business.
After weeks of building and launching different campaigns targeting the entire acquisition funnel, we're able to drive a significant increase in revenue for the business while maintaining a good ROAS.
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
