
15 influencers activated
507K total combined following
11.2K total post engagements
280% lift in regional weekend sales
Gopuff is an on-demand delivery app. As part of a nationwide promotion for White Claw Hard Seltzers, I spearheaded the Philadelphia market influencer campaign.
We partnered with local influencers to create fun, seasonal content and highlight the promotion.
15 influencers activated
507K total combined following
11.2K total post engagements
280% lift in regional weekend sales
Marketing Strategy
Food & Drink
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
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Good target market is also companies that want to use video to simplify their messaging.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.