15 influencers activated
507K total combined following
11.2K total post engagements
280% lift in regional weekend sales
expert
Gopuff is an on-demand delivery app. As part of a nationwide promotion for White Claw Hard Seltzers, I spearheaded the Philadelphia market influencer campaign.
We partnered with local influencers to create fun, seasonal content and highlight the promotion.
15 influencers activated
507K total combined following
11.2K total post engagements
280% lift in regional weekend sales
Marketing Strategy
Food & Drink
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
