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The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Workshops In France organizes European tours for artists to enjoy, explore and paint historically significant locations in art history.
With a very limited advertising budget in the midst of the COVID pandemic which was crippling their revenue, they had to pivot quickly to stay alive. They created an idea for online artists workshops taught by some of the biggest names in the art world, who they'd previously partnered with for their in-person events.
We were tasked with developing a lead-generation system for Workshops In France's new offer that would bring in significant interest at as low a cost as possible.
Developing an unforgettable offer that was built directly from a deep understanding of their client-base and ad campaigns that communicated the incredible offer concisely we were able to achieve the goal we'd been tasked with.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Paid Ads,Copywriting,Branding,Email Marketing,Marketing Strategy
Travel & Leisure
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OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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