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The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Workshops In France organizes European tours for artists to enjoy, explore and paint historically significant locations in art history.
With a very limited advertising budget in the midst of the COVID pandemic which was crippling their revenue, they had to pivot quickly to stay alive. They created an idea for online artists workshops taught by some of the biggest names in the art world, who they'd previously partnered with for their in-person events.
We were tasked with developing a lead-generation system for Workshops In France's new offer that would bring in significant interest at as low a cost as possible.
Developing an unforgettable offer that was built directly from a deep understanding of their client-base and ad campaigns that communicated the incredible offer concisely we were able to achieve the goal we'd been tasked with.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Paid Ads,Copywriting,Branding,Email Marketing,Marketing Strategy
Travel & Leisure
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