The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Workshops In France organizes European tours for artists to enjoy, explore and paint historically significant locations in art history.
With a very limited advertising budget in the midst of the COVID pandemic which was crippling their revenue, they had to pivot quickly to stay alive. They created an idea for online artists workshops taught by some of the biggest names in the art world, who they'd previously partnered with for their in-person events.
We were tasked with developing a lead-generation system for Workshops In France's new offer that would bring in significant interest at as low a cost as possible.
Developing an unforgettable offer that was built directly from a deep understanding of their client-base and ad campaigns that communicated the incredible offer concisely we were able to achieve the goal we'd been tasked with.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
The campaign generated 13,779 email signups for $0.22/signup which flowed into an email sequence built to nurture them into paying customers.
YoY revenue growth was 108% despite being a travel company in the middle of a pandemic.
Paid Ads,Copywriting,Branding,Email Marketing,Marketing Strategy
Travel & Leisure
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
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