0.2
CPL

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Copywriting,Marketing Strategy

Industry

Professional Services

Results by the numbers

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More Case Study

2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

0.02

ROAS

VISIAGORA

The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

6.5

ROAS

Target

As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

0.4

CPR

NUS MBA

  • Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
  • Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

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