• Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).

Challenges:

• New Concept
• NO Audience
• Limited Funds
• No history
• NO Product

The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.