In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.

They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.

Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.